Welcome!
We propose that, together, we can ignite a commitment to initiate a behavior-based, guided by science, cultural evolutionary process to gradually create the cultural and behavioral changes that will reframe our culture.
About the Authors
Henry S. Pennypacker
Henry S. Pennypacker received his Ph.D. in Psychology from Duke University in 1962. He soon became interested in applying behavioral principles to solving human problems. In 1974 he turned his attention to the early detection of breast cancer. He led a multidisciplinary research team that progressed from the basic psychophysics of lump detection through materials science engineering of a life-like training model. The resulting technology has become the standard of manual breast examination and is now taught in medical schools throughout the world. Dr. Pennypacker is a past president of the Association for Behavior Analysis International. Currently, he is a Professor Emeritus at the University of Florida, Founder and Director of the MammaCare Foundation, and Chairman of the Board of Directors of the Cambridge Center for Behavioral Studies.
Francisco I. Perez
Francisco I. Perez received his Ph.D. in Psychology from the University of Florida in 1972 and joined the faculty of the University of Houston as Director of the Clinical Education Laboratory. Subsequently, he joined the Department of Neurology at Baylor College of Medicine where he was the Director of the Neuropsychology Laboratory. He developed an NIH-funded program of research on cognition and cerebrovascular disease and collaborated on a research program investigating regional cerebral blood flow and cognition. In 1980 he became a board-certified neuropsychologist and a research scientist at The University of Texas School of Nursing. He is now a member of the adjunct faculty with a focus on Total Worker Health at The University of Texas School of Public Health Houston where he has taught for over 25 years.
Faris R. Kronfli
Faris R. Kronfli received his master’s degree in Behavior Analysis from the University of Maryland Baltimore County in 2014 and his Ph.D. in Psychology from the University of Florida in 2019. His research has included the assessment and treatment of problem behavior among at-risk youth and individuals diagnosed with autism spectrum disorder (ASD). While at the University of Florida, Dr. Kronfli helped establish a social skills clinic for adolescents and adults on the spectrum and has continued to focus on developing programs to support individuals as they transition to adulthood. He was the recipient of the 2018 B.F. Skinner Foundation Florida Graduate Student Research Award, the 2019 Christopher Rubow Memorial Award, and the 2023 Charles Kimber Public Service Award. He is currently the program coordinator for the Behavior Analysis Research Clinic’s school-based consultation program and an Assistant Instructional Professor at the University of Florida.
